Where to Spend Your Beauty Bucks: Mascara Edition

When planning budgets, most females would consider make-up a necessary addition.  There is an endless list of products to purchase in every color, formula, and brand imaginable.  The most difficult part is determining how much you should spend to get the best products for your money.  I’m going to let you in on a little known beauty secret: some drugstore products are just as good, or maybe even better, than their luxury counterpart.  Knowing the difference will do wonders for your skin and your wallet.  

When it comes to mascara, the formulas found in drugstore brands are the same as those found in fancy makeup counter brands.  CHANEL’s INIMITABLE INTENSE- MASCARA MULTI-DIMENSIONNEL SOPHISTIQUÉ draws consumers in with its exotic name, creating images of nights in the Paris lights.  The mascara has the sophisticated black packaging with gold band and specially engineered brush with the $30 price point, but it won’t make lashes any longer or fuller than a drugstore kind that costs only $7. The formula in drugstore and designer mascaras are the exact same.  Since mascara should be replaced every 3 months to prevent the growth of bacteria it is best to save money and stick with a drugstore brand.  L’Oreal, Maybelline, and Max Factor are industry leaders in mascara sales for a reason.  

I am a mascara addict and never have less than 3 tubes at my disposal at any one time.  I have tried nearly every Maybelline formula ever made (the best mascara brand in my opinion).  My absolute favorite mascara- hands down, no contest- is Maybelline Volum' Express The Falsies Mascara.  It comes in the purple tube and costs only $5.99.  The curved brush ensures a thick application of color to every lash.  It coats both sides of the top and bottom lashes while maintaining the perfect swoop.  

Heep your standards and heels high!